What is the consumer value framework? As a consumer, we have certain behaviours and attitudes towards making a purchase. Today I have some wicked suggestions for you to add to your marketing strategy planning but I promise it’ll help soooo much.

After learning this topic, you should be able to:

  • describe the consumer value framework, including its basic components.
  • define consumer value and compare and contrast two key types of value.
  • apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers.
  • explain the way market characteristics like market segmentation and product differentiation affect the marketing strategy.
  • analyse consumer markets using elementary perceptual maps.
  • justify consumers’ lifetime value as an effective focus for long-term business success.