Business, Media

Digital Literacy

Introduction to digital media and content

Every time we “Snap” a picture to a friend or comment on Instagram, you are contributing to the media landscape. Media sharing has made it possible for individuals and businesses alike to expand their influence and reach. No longer are we merely passive consumers of media—we are now active content creators via online sharing, posting, and commenting.

Digital tools make it easier to communicate by allowing us to easily share or repurpose the digital content that’s available. However as consumers and creators we need to be ‘media literate’.

This video (Links to an external site.) is a good explanation of why it’s important to be media literate.

There are two aspects to being a media literate consumer and creator. These are:

The capability to use various forms of media and critically assess the authenticity, accuracy, relevance and source of messages.

(Chandler and Munday, 2016)

The capability to repurpose existing media, create original media pieces and share this information.

(Ofcom 2018)

Content vs Media


Media is broadly defined as the “main means of mass communication [which includes] broadcasting, publishing, and the Internet”.

(Oxford University Press 2018)

Digital Media

Digital media is simply any media content created or communicated using technology.

(Dewdney and Ride 2013)


Content can be difficult to define. Even the dictionary has multiple definitions for the term “content”. For our purposes we will define content as information that provides a benefit to the person who consumes it.

Digital Content

Wikipedia defines digital content as any content that exists in the form of digital data. Digital content is also known as digital media. Digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files.

Digital media is digital content and digital content is digital media! We use forms of media (both digital and non-digital) to share information (content) via online platforms and technology.