- There are different types of emails in different situations. There are welcome emails, promotional emails, new customer emails, client or lead engagement, cold list re-engagement, emotional trigger emails, special offer emails, new product or launch emails and many other types.
- How do you know where to begin or what type of email to send?
- In the course, I’ll show you where, to begin with, the basics of creating high converting emails. It’ll give you the details on what you need to write and how to set your email goals. Then we’ll move on to the why and when to use certain types of email.
The persuasion strategies section helps you get comfortable with selling in your emails. The email copy and copy fundamentals sections are powerful for creating copy that converts. Finally, we’ll look at the different methods you can use when creating your copy.